Internet Marketing / Search Engine Marketing
Increase quality traffic to your site
Internet marketing covers a large swath of strategies, from search engine optimization to paid search, from viral marketing to blogging, and much more. ArcStone can help you devise an Internet marketing strategy tailored to your company's objectives without breaking your budget. Here's a taste of what we offer:Web Analytics
Analyzing your site traffic and intelligently responding is critical. Web analytics allows you to track the number of visitors, where they're clicking, and how long they stay. This information illuminates the functional areas of your website — showing what works well and what's falling short. We use a number of analytical tools depending on your needs and budget, including Google Analytics and ClickTracks.Search Engine Optimization
ArcStone offers a wide range of optimization services, from our SEO Starter Package to year-long campaigns crafted to meet your goals. ArcStone's SEO team will do extensive keyword and competitor analysis to determine which SEO strategy will best suit your needs. From there we can begin improving your site using:
- Information architecture
- Content optimization
- Link building
- Results-oriented tracking and analytics
- Review
- Ongoing refinement
- Keyword-Oriented Copywriting
Blogging and Content Syndication
By giving away relevant and useful information on a regular basis on a blog, you can establish yourself as an expert, and that in turn gives you selling power. Here are just a few reasons to start blogging:
- Adding your blog to blog indexes and directories will give visitors more ways to find you or your company.
- You can use your blog to backlink to your various products or services on your main website.
- Visitors can engage in a dialogue with other visitors through comments.
- Blogging is a good vehicle to syndicate your content across the web. If you build an RSS feed into your blog, your content can be automatically pushed out other areas of the web, while still linking back to your company.
Pay-Per-Click Advertising Campaigns
A pay-per-click (PPC) campaign generates traffic to a web site and improves natural search results. Once a pay-per-click ad is placed, each ad's performance is carefully monitored, enabling ArcStone make adjustments over time that will generate maximum results. ArcStone currently uses two Pay-Per-Click programs:- Google Adwords
- Yahoo Search Marketing (formerly Overture)
Paid Inclusion
Paid inclusion is basically advertising directly on a site — usually done via negotiation with the site owner or network. These ads must be managed by tracking click-throughs and conversions to make sure that the advertising is working. This work requires some technical expertise to track the data, set-up the database and run the reporting. ArcStone can take care of this for you as part of your Internet and search engine marketing.Internet Marketing Consulting
ArcStone offers a variety of packages ranging from multi-year campaigns to a one time site audit and consultation. We are happy to take a look at your site and give you our impression at no charge – we promise to be polite (and informative). Please contact us for more information.Contact us to learn more about search engine optimization, search engine marketing, and internet marketing.
